Market Segmentation Essay Example | Topics and Well Written Essays - 500 words

Market Segmentation - Essay Example Apart from brushes, kid’s toothpaste is also available. Along with children, Oral-B offers various brushes and dental floss to adults. Mouth rinses are also available. Psychographic: The products of Oral-B can also be divided on the basis of psychographic market segment. People can choose Oral-B toothbrushes according to their individual taste, as variety of brushes with variable prices are in offer. They can also choose brushes according to their color fascination. If someone likes mouthwash or wants complete cleaning care, it is also available in Oral-B, in the form of floss and mouthwash. Apart from manual toothbrushes, power products are also available that comes with rotating oscillation that is effective inn reducing gingivitis and oral plaque. But, they are a bit expensive than manual brushes. Benefit: Oral-B uses benefit segmentation as it offers a variety of toothbrushes. One type of Oral-B toothbrush has nylon bristles that offer extra cleaning power, while some other brushes offer soft bristles for gentle care. Toothbrushes designed for children are easy to hold and they also have cartoon characters in the handles. It also offers angled handle toothbrush to easily clean the areas that is hard to clean. Oral-B also offers interdental and floss for complete oral care, as it is effective in removing plaque. Floss is also effective in fighting gum diseases. Power toothbrushes with rotating and oscillating bristles make cleaning really easy. Toothpastes and mouth rinses are also available in Oral-B. Demographic: Beauty products of Urban Care cater to women with variant tastes and lifestyle. Though the products are meant only for women, there are products for daily use as well as for special occasions. Psychographic: Products of Urban Decay can be categorized on the basis of interests and occupation. Women can use the cosmetics from this company while going to office and can also use other cosmetics while

Technology gets better over time Essay Example | Topics and Well Written Essays - 1250 words

Technology gets better over time - Essay Example According to Langdon Winner (2001) in his essay â€Å"Whatever happened to the electronic cottage?,† he has described the illusionary concept drawn by Alvin Toffler in his book, â€Å"The Third Wave† (1980) that technology would help the people to become more closer; they would develop more social bonding among them which would give rise to greater community stability along with an increase in the establishment of voluntary organizations supporting different groups in a society. His vision of an ideal society established on the basis of advancement of technology suggests that there would be less stress and more leisure in the lives of people with an increased focus on the expansion of values and morality within the social structure. The vision drawn by Alvin Toffler came to reality but with bitter results. ... It is important to understand that how these technological interactions have influenced individuals and the groups in a society, at large. The emergence of social networking sites have become a major medium for communication for a large number of people all around the globe. The use of such social networking sites can have positive as well as the negative consequences on the lives of people which depend on how they are using it. In a society where people are geographically separated and one tries to keep in touch with his family and friends, technology has facilitated them in maintaining their relations even in the farthest corners of the world. For a person, it has become just a matter of time to re-connect with his long-lost companion through a social networking site. However, with the benefits and positive aspects related with the use of social networking sites we cannot ignore the negative consequences and risk associated with the use of social networking sites and increased virt ual communications. Different people have different influences of such websites. This issue can be explained with an example of a man who displays all the events of his day on a play card and stands holding them on a public place. Due to this particular act of his display, he draws the attention and reaction of known and unknown people towards the internal affairs of his life; giving an opportunity to comment on his personal life and affairs. The vast extend of all kinds of comments and remarks on social media plays a negative role in the user’s life regardless whether the comments or remarks are true or not; their results are devastating in many peoples’ lives. According to